For Landowners at the Crossroads


Helping landowners discover what their land is truly capable of — then decide what to do with it.



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Founder of Rooted Range

© Sonja Howle 2026.

All Rights Reserved.

As Seen In
The $480 Story

I grew up working 1,000 acres on the Kansas-Colorado border alongside my dad and my grandpa. One of our original quarter sections — homesteaded in 1872 under the Homestead Act — was sold 20 years later for $480. That same ground would be worth nearly $500,000 today.

I've thought about that $480 a lot. Not with bitterness — but as a vivid reminder of what's at stake when a family makes a land decision without the full picture. That's the work I was built for.


What the Land Cost Us
A Family at the Table

When my father was diagnosed with dementia, the land question became urgent and impossible at the same time. For seven years, I watched him disappear.

After his death, we spent 3 years in long distance discussions and finally, we remembered how to honor his legacy … he wanted the land nearest the town to be a park.

When the land becomes a park, it will carry our family's name.

Why the Industry Failed Us

I had a commercial real estate background. I knew how to run the analysis. And even with that — the process nearly broke us. Not because we lacked tools. Because nobody in the rural real estate world was equipped to help with what we actually needed.

We needed someone to sit with us, understand what the land meant to each of us, and help us find a path forward that honored my father's wishes and kept our family whole.


What I do


Understand your Situation

Most landowners don't reveal their why, before their will. We help you understand where you are now, and your next chapter.

Understand your Land

We create a customized Land Report to help you understand the current and potential value of your land.

Opportunities for You and Your Land

Transform or transition. Partner or Pass Down with a plan. The choice is yours ... made clear-eyed and with no regrets.

Testimonials
Matt:

"Sonja's work has been educational and eye opening for us. Connecting with Sonja has helped us see past our previous glass ceiling in terms of how and where we can realize our goal."

Cindy:

"So glad we found you … your Landgate webinar, and working with you, has been very helpful."

Jackie:

"…Sonja's land advisory means there are services available for people like us, looking for better, more productive ways, to use our land."

The Rooted Range Podcast

Landowners

Authors

Thought Leaders


Let's Talk About Your Land
Landowners

If you're at a crossroads, exploring options for you and your land.

Brokers & Advisors

If you work with families navigating their land asset, let us be a resource.

Press & Media

If you're a journalist, editor, or podcast host — I have a story or two to share.

The Best First Step

A short conversation. No pressure, no pitch — just share where you are.


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